Leading Business Certificate Program

For a lot of entrepreneurs the driving force behind their business is the desire for freedom. The Leading Business program is about building value into your organization’s ecosystem so you can enjoy life-long abundance. This program provides research-based strategies and skills for small and medium sized businesses to deliberately build value and enhance future sellability. Our goal is to help owners build economic value while creating independence from their business.


In this certificate program you will:

  • Understand the ‘owners trap’ and methodology for company valuation
  • Learn to scale business while minimizing the owner’s dependency
  • Benchmark customer satisfaction against the most successful companies in the world
  • Explore different types of recurring revenue models that may fit your business
  • Pinpoint growth opportunities with differing degrees of risk
  • Generate a defensible market position 
  • Strategize how the company can best operate with less owner dependency 
  • Develop a short list of potential acquirers for the business
  • Determine 'your number' for a potential business sale that will let you retire with comfort
  • Learn how to interpret your business's financial statements and ratios 
  • Build cash flow budgets to estimate operating line timing
  • Play with growth scenarios using Enterprise Cost-Benefit Analysis
  • Get intimate with your marketing - including competition, customer, product, pricing, promotion, and scripting
  • Understand how to develop a 'growth-mindset' as a business owner

Who is this program designed for?

CEO's • Owners • Entrepreneurs
Business owners wanting gain business strategy skills sets, increase the value of their organization, and escape from the 'owners trap'


All times are 11:00 AM to 1:00 PM (MST)
Delivered live online - meeting details sent prior to course.

Friday February 18th
Friday February 25
Friday March 4th
Friday March 11th
Friday March 18th
Friday March 25th
Friday April 1st
Friday April 8th
Friday April 15th
Friday April 22nd
Friday April 29th
Friday May 6th


  • Free Lifetime Access to the ‘Leading Business Platform’, with access to updated Presentations, Manuals, and Recorded Sessions
  • One-year Free access to Value Builder platform
  • Pre & Post assessment for value builder score and readiness to sell
  • Built to Sell eBook: Creating a Business that Can Thrive Without you by John Warrillow
  • One-year of personalized business accrual financial statements & ratios
  • Professional Workforce Development Certificate co-signed by Big Sky Way & Dawson Community College

Good to know 

  • This program will be hosted on Zoom and include breakout rooms where you will be interacting with other participants.
  • Upon registration completion, you’ll receive a welcome email with program instructions. 
  • Three weeks prior to the course you will receive specific instructions on completing your personalized assessment and a zoom link to join the program. 
  • Due to limited seating in each class, all registration purchases are final.

Meet your instructor

Dr. Eaton holds advanced degrees in business, psychology, and education leadership, and undergraduate degrees in business, psychology, and psychotherapy. Growing up on a large corporate farm and ranch gave Dr. Eaton a running start on all things small business management. After leaving, he has spent most of his career working in, or with, small and medium sized businesses. Inspired by his background in agriculture, Dr. Eaton finds great joy in weaving Big Sky principles into the complexities of the 21st century organization.

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